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What is Brand Alliance

Are your needs a bit different? So is our thinking. We believe in innovative marketing solutions that take your message to a wider audience in our respective communities, while precisely targeting new customers, increasing your brand awareness and in turn profitability of your business.

Our range of Brand Alliance solutions provide exciting, high exposure, interactive and low cost promotional options in the perfect environment - a 'community hub' full of shoppers. 

We take your brand directly to shoppers. We know them inside out. So capitalising on their behaviour is second nature to our well-resourced team. Why wait for the people to come to you? We want to help you take your products and  services directly to the consumer.

Our team can deliver a total retail media package to meet your brand awareness and sales objectives. From the car park, to restrooms, from the food courts to grand entrances. Your brand speaks one-on-one with your consumer.

As retail professionals, we know that the shopping environment is proving to be a powerful media opportunity for some of the best known brands globally to increase brand awareness and in turn, sales, through targeted Brand Alliance solutions for you.

A range of Media supports is now available, enabling you to build a campaign that is high impact and results driven. A  total solution can be delivered that will meet your objectives and strategies increasing brand awareness and sales!

By using in-centre media supports while people are in a buying frame of mind, you will be successful in engaging your brand with the customer.

Next Steps
To find out further information on the process to get you started and the relevant requirements go to "how to get started" or email casualleasing@stockland.com.au

 

How to get started 

Here is the process that we follow to ensure that you maximise your CML experience with Stockland:

Step 1 - Choosing the centre and medium

  • Decide which Stockland centre or centres in our portfolio best meets your target market and has the right location for your business.
  • Download the Brand Alliance brochure for more details on our solutions or contact us directly by email at casualleasing@stockland.com.au  
  • Work with our Brand Alliance team to determine the placement of media in successful Stockland retail Centres and build a campaign that is high impact and results driven.
  • Whether you're a national retailer or a small business that wants to gain more sales, we can tailor-make a solution just for you, using a mix of banners, decal, roaming sessions and more.

 

Step 2 - Confirmation and Licence Agreement

  • Our Brand Alliance Team will send a booking confirmation letter alongside a new client form and request a copy of your public liability insurance of $20,000,000
    1. Confirm and return both the new client form and public liability in order to proceed.
    2. License agreement will be sent requiring signature and return to acknowledge details.
    3. Payment is required one week prior to campaign commencement

 

FAQ

Where can I find information on Stockland centres?
Please refer to the centre / site selector to view information on individual Stockland centres, centre fact sheets, centre floor plan.

How long can I lease space for?
You can lease with us for as little one week up to one year. 

What insurance requirements do Stockland have?
$20,000,000 Public Liability Insurance - for a detailed explanation please refer to "how to get started".

How do I get in contact with the relevant Brand Alliance Team Member Executive?
Please email casualleasing@stockland.com.au and we will contact you to discuss the opportunities.

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