Key priorities & achievements
| Focus | Achievement | Result | In the future | |
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| Community development |
Prepared Community Development plans, including setting out standards and targets for all active residential and commercial property projects. Commenced scoping a community partnership strategy to better prioritise and link our organisation-wide giving and volunteering activities with our project-focused community development activities. |
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> Develop an organisation-wide local employment strategy. > Develop an organisation-wide approach to understand and respond to the interests of young people in our communities. > Complete and implement a community partnership strategy. > Improve our capacity to better measure the success of community development initiatives across our projects. > Build tools and systems to aid easy sharing of information, ideas and case studies between our national community development team and more broadly to all engaged employees. > Pilot, confirm and roll out Stockland liveability metrics for residential communities and retail centres. |
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| Community development |
Designed pilot projects with a number of not-for-profit partners, some of which have already commenced. Locked in Community Development budgets for all active residential projects. |
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| Measuring community involement | Continued to track our community contributions through the use of the London Benchmarking Group tool. |
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| Community development | Commercial property and residential community development toolkits have been developed and training undertaken with asset managers and development managers. |
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| Measuring livability | Commenced research into the development of metrics on job creation and livability. |
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Community development
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Our community development approach Community development is a key way that we create a better way to live. Our four step community development process enables us to deliver a consistent quality community experience for our residents, tenants and customers. We recognise that it is our role to provide through our residential communities, commercial properties and retirement villages:
Each of our residential communities and commercial properties have community development plans in place. We have a consistent approach across our businesses, tailored to our residential communities, retirement village residents and shoppers, retailers and the surrounding community of our shopping centres. Over the coming year we will strengthen our focus on stages of life of our customers - now and in the future, especially youth and aging as well as continuing to explore how we can best partner with others to tackle the challenges of local unemployment. Livable communities Over the past five years Stockland has developed a series of robust environmental metrics, making clear the environmental performance of assets and projects. Communicating the social performance of our communities has been more challenging. |
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In mid-FY11 we engaged a consultant to work with our Corporate Sustainability and Community Development teams to develop livability metrics to enable us to better understand benchmark and measure livability. Click here to read more about our project. Embedding Community Development in the business Residential In FY11, we increased our community development resourcing with representatives in our NSW, Qld, Vic and WA offices. This provided a clear focus and central point of contact for community development in each state. the community development managers, together with the project teams, are responsible for facilitating the development and implementation of residential community development plans on all active residential projects. These plans have been developed following our consistent four step approach which includes identifying the key hard and soft infrastructure in each community. The community development plans are customised to each project and include key actions, timelines, project owners and budget. Community development budgets have been approved for all states where we do business. Our local contribution In some of our communities we provide a significant source of local employment through our operations and developments. With our community partners, contractors and tenants, Stockland has developed vocational employment programs, construction training and employment programs, migrant education programs and sustainability training programs. Some examples are outlined below: The Stockland Shellharbour development has partnered with Salvation Army's Employment Plus and Brookfield Multiplex to address youth unemployment in the Shellharbour and Illawarra area. Our office assets are involved in working with local schools and employing social enterprises run by people with a disability. Our industrial assets have partnered with migrant community employment services and WorkVentures to provide education, training and employment to new migrants in Western Sydney. |
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Community involvement
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Giving and Volunteering Stockland's Giving and Volunteering program continues to evolve as we seek to identify opportunities for our employees to make a positive contribution to the communities in which we operate and as we develop new and exciting partnerships with community groups. Team and personal volunteering opportunities have remained a key part of our FY11 Giving and Volunteering Program, including our Workplace Giving Program and student mentoring programs. However, this year we have refreshed our strategy by clearly defining our core areas of focus, our guiding principles for employee-community partnerships and how to better align our investment in the community with our business purpose. Key guiding principles include that our community partnerships and projects:
Our employees continue to embrace opportunities to participate in volunteering and mentoring programs and over this past financial year 70 per cent of our employees have volunteered their time - an increase from 62 per cent in FY10. Additionally twenty-nine teams participated in a dedicated team volunteering day compared to 18 teams in FY10. |
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We seek opportunities for our teams to volunteer in our communities in activities that are valued by the charity/community group and that have a clear and positive impact.
We have maintained our support for programs offered by the Australian Business and Community Network (ABCN), and in the past financial year introduced RISE to our Sydney- based employees. RISE is a new program from the ABCN that helps refugee students improve their conversational English skills.
We have expanded our volunteering program to include skilled mentoring/volunteering opportunities for our employees and we have identified a number of innovative community partnerships that we are piloting in FY12. These include Timehelp, the Beacon Foundation, Inspire and Work Ventures.
Measuring community investment
Over the past year we have engaged with both internal and external stakeholders to refresh our Giving and Volunteering program. Our objectives were to ensure our program is aligned with our Community Development activities, to provide meaningful opportunities for our employees to support the communities in which we operate and to link our community involvement with identified core business concerns.
During this time we have worked with representatives from the Centre for Social Impact to grow and develop Stockland's Giving and Volunteering Program. By working with our Community Development peers across our Residential, Commercial Property and Retirement Living businesses we have identified the following areas of focus: affordable housing; disadvantaged youth; and creating pathways to employment through training and development.
Our long-term objectives are to identify and tackle key social issues in our communities and to partner with organisations that are driving structural change around these areas. With this in mind we have identified several potential flagship programs that seek to support disadvantaged youth in our communities, while also providing potential opportunities for our employees, residents, tenants and suppliers to connect with young Australians in a positive way. Over the new Financial Year, in coordination with our Residential,
Retirement Living and Commercial Property businesses we will implement the following pilot programs:
- Timehelp - Timehelp delivers education and social benefits to young people in schools by recruiting retirees who volunteer to help out in schools each week. Tasks include literacy and numeracy support and guidance around activities such as gardening.
- WorkVentures - WorkVentures recognises that employment is the key to overcoming the fundamental causes of disadvantage. They work with people at risk of social and economic exclusion who are seeking to improve their lives, and assist them by providing new skills and access to technology in order to improve their employability.
- The Beacon Foundation - The Beacon Foundation supports over 120 schools in each state and territory and seeks to address youth unemployment by providing meaningful opportunities for students to connect with industry representatives and to provide new skills and experiences to increase their employability.
- Inspire - Mental health difficulties in our youth is a critical issue facing Australia. Inspire is behind the leading online youth mental health service reachout.com and works with Australian youth to create awareness of mental health issues and engagement through activities and providing information in appealing, non intrusive ways.
We continue to report to the London Benchmarking Group to measure and benchmark our community involvement.







