Laser Clinics Australia successfully launched its new clinic at Stockland Green Hills as part of the centre’s recent $414 million transformation into a bigger, brighter and more vibrant shopping, dining and entertainment destination.
Stockland’s Brand Alliance team worked with Laser Clinics to create a dynamic advertising and marketing campaign that resulted in the clinic having the biggest opening day of any of the 66 Laser Clinics across Australia.
The campaign combined an extensive social media campaign and a high-impact outdoor banner that reached a wide audience, sparked a conversation with customers, and built anticipation around the store’s opening.
Laser Clinics’ Angela McCreanor said: “Stockland was very helpful with our marketing and advertising campaign and more than happy to help with our social media strategy. The team provided a lot of support with Facebook competitions and posts and helped to create our amazing banner that hung out the front of the Stockland Green Hills shopping centre for around six months.”
Tony Tsekouras Stockland’s General Manager of Retail Leasing said “We work with our retailers to deliver tailored advertising and marketing packages with highly creative solutions that achieve brand reach and create meaningful connections with customers.
“We’re thrilled that we were able to help Laser Clinics achieve their marketing objectives and enjoy such an exciting and successful opening day.”