What does a successful franchisee look like? Read Jodie and Craig Brook’s Gloria Jean’s Coffees franchisee journey.
“Our Gloria Jean’s Coffees journey began in 2006 with the opening of our first store in Bundaberg. Craig was medically discharged from the NSW Police in 2005 and we began thinking about other opportunities. When our friends told us about Gloria Jean’s Coffees franchising opportunities, it seemed like something that would suit us.
With no experience working in a franchise, it was a steep learning curve and we weren’t prepared for some of the challenges ahead but ten months after our initial enquiry, we opened the door on our first business. Today we have two stores and we have surrounded ourselves with talented people who love coffee.
While we have the independence of running our own business, a key ingredient in our success is having the support of the company. As a franchisee, we continue to learn and the sales and performance manager is always on hand to give us advice and support. The company also supports us with four major marketing campaigns a year.
Becoming a part of the Gloria Jean’s family is one of the best decisions we have made. We’re close to family, we love the brand, we have excellent marketing support from the franchisor and we feel supported. Yes, we could absolutely do it cheaper as an independent but being part of a franchise means we are part of a proven brand that appeals to customers. The time we save not having to source food and stock is time we can put back into our business.
We also have an excellent partnership with Stockland. We meet with Jasmine, the marketing manager, regularly to work together on promotions and she is very proactive, responsive, approachable and open to new ideas. She is always looking and planning six to 12 months ahead. Stockland is also good at helping when there is a problem.
For us, the biggest advantage of having a store in a Stockland centre is Stockland’s brand reputation. Being part of Stockland Bundaberg has helped us to grow our business. Stockland is investing in the centre and we’ve noticed a positive vibe in the community and an increase in foot traffic. We think the new eating precinct will add to the centre and give it a point of difference and something new and fresh for Bundaberg locals. Parking has always been a problem at the centre but Stockland is looking at this and you can already see improvements.”
Craig and Jodie Brooks, Gloria Jean’s Coffees, Stockland Bundaberg