28 February 2018   

10 min read
Stockland is continuing its focus on creating market leading town centres and redeveloping existing centres to create community and entertainment hubs that maximise their trade area.

With $537 million of retail development under construction and a pipeline of $530 million, Stockland’s retail mix continues to evolve, underpinned by supermarkets, mini majors, food catering, fast casual dining, specialty food, theatre, targeted apparel, health and retail services.

Our focus is on tailoring centres to their specific trade area, cultivating retailer relationships and investing in industry research and technology to adapt to an evolving retail landscape.

Last year we made great progress on our retail development pipeline as we continue to remix our assets to reflect changing customer trends. The $414 million transformation of Stockland Green Hills shopping centre in Maitland, NSW is ahead of schedule and a $37 million redevelopment of Stockland Wendouree in Ballarat, Victoria is well underway.

At Stockland Green Hills, customers have fully embraced each staged opening, with the stage three opening in November 2017 attracting a record-breaking crowd of more than 100,000 customers.

The grand opening of Stockland Green Hills on 22 March will bring the centre closer to becoming the premier retail, entertainment and casual dining destination for the Hunter and Newcastle region.

We look forward to unveiling the first new look David Jones department store in the Hunter, JB Hi-Fi and a Harris Scarfe department store. Over 50 new on trend specialty stores including Tigerlilly City Beach, Peter Alexander, Seed, Decjuba, Kathmandu and Platypus will also open their doors.

Stockland will also open its new restaurant precinct, The Courtyard, featuring TGI Fridays, Guzman y Gomez, Rashay’s Restaurant, Kinn Thai and, increased car parking and a second inclusive playground, and new public art projects.

Peter Hugh, Stockland Project Director, said: “We’ve listened to the community from the inception of our planning process to ensure the new Stockland Green Hills will be a highly-treasured asset and a vibrant and thriving shopping, leisure and entertainment destination.”

The retail evolution underway at Stockland Wendouree will also deliver a redefined shopping experience and a vibrant community hub for Victoria’s central west. The $37 million redevelopment will see over 6,700 square metres of new retail space with a focus on youth fashion, casual dining and everyday convenience and more than 100 retailers. At the heart of upgrade will be a new full-line 3,800 square metre Woolworths and an adjoining BWS liquor store. The supermarket will offer the latest fresh food innovations, including an artisan delicatessen and on site baker.

Sustainability will also be at the forefront of its design with plans for a rooftop solar installation to reduce carbon emissions and an inclusive playground.



New town centres

We are currently working on the redevelopment and expansion of Stockland Caloundra from 15,830 square metres to 23,153 square metres to include a six-theatre cinema, a tavern and new specialty stores.

We are also working on the development of Whitman Edge Town Centre, Stockland’s fifth retail centre in Western Australia. The new shopping centre will be located in Stockland's $503 million Whiteman Edge masterplanned community in Brabham, 17 kilometres north-east of Perth's CBD. The town centre will include a supermarket, 15 specialty shops, a medical centre and a childcare centre. It will have an open-air shopping experience and will include laneways and alfresco casual dining outlets.

The proposed centre will provide much needed retail amenity and employment opportunities, with the opportunity to expand the size, scale and offering as the community and region grows in the future. Initially, Stockland will develop a neighbourhood town centre that includes a full line supermarket, 15 specialty shops with a focus on convenience based fresh food, a medical centre and childcare centre. The centre will be designed to offer an open air shopping experience with a laneway feel, including an array of casual dining options.

The broader Brabham Activity Centre Plan has been approved, which allows for the centre to be expanded to 30,000 square metres as the local community grows.

Stockland has also received planning approval for the proposed $83 million Birtinya Town Centre masterplanned development on Queensland’s Sunshine Coast. The retail town centre will include a new civic plaza, walkable waterfront along Lake Kawana and open green space - all integrated with commercial, health related research facilities and high density residential.

It will be consciously different, designed to embrace its coastal location with architectural finishes, extensive landscaping and natural ventilation, offering a relaxed atmosphere and representing the culture of the Sunshine Coast.

Mark Steinert, Stockland Managing Director & CEO, said: “This masterplan approval defines the shared vision for a vibrant mixed use precinct for the $5 billion Oceanside community on the Sunshine Coast.

“With the regions’ above average population growth, 130,000 residents are forecast to live within the main trade area by 2031. Our vision for the Birtinya Town Centre is to deliver a true people’s place, with lifestyle amenity for the community now and into the future.”

“Stockland Birtinya will be the heart of this vibrant and thriving future town centre featuring a flagship Coles and Aldi supermarket, two mini-majors, an open-air, late night dining precinct, some 30 specialty retailers and 522 car parking spaces.”

“Upon completion of the first stage this year, this new centre will service a primary trade area of 15,000 people, offering a diverse dining, entertainment and retail offering. It will be a great place for convenience shopping, having a coffee along the waterfront or meeting friends for dinner and drinks.”

We are also working on an expansion of Stockland Glendale, located on the northern fringe of Lake Macquarie in NSW. Glendale was the first of the outdoor shopping concepts combining retail, leisure and entertainment on a 19.6 hectare site. The $80 million dollar expansion is set to increase its GLA by 6,250 square metres.

In 2018 and beyond, Stockland is focused on the future performance and success of its portfolio and will continue to remix its centres with an emphasis on food, lifestyle, mini majors, entertainment and leisure offerings.