As part of Stockland’s commitment to creating more inclusive, accessible and thriving communities we celebrated our third ‘Foundation Fortnight’ in support of our CARE Foundation partners Redkite and Touched by Olivia (TBO) and raised over $145,000 to help fund their important work.
Foundation Fortnight is a two-week period of targeted events and activations to promote awareness and raise funds for the CARE Foundation and our partners across all our retail, residential and retirement living assets and all our state offices.
This year Foundation Fortnight was held from 2 to 15 October, with CARE Day celebrated in 35 Stockland retail centres on Saturday 14 October. Each centre held a series of fun family friendly activities and entertainment that really involved customers including cup cake making, face painting, branded balloons, character meet and greets, butterfly/kite origami craft, and gift bag specials. Stockland staff worked hard to sell butterfly wings and branded kites and raised over $20,204 for Redkite and TBO, a 38% increase on last year’s effort. Customers were encouraged to upload a photo of themselves in front of the CARE Foundation media wall to Instagram using the hashtag #CareDay2017.
Centre traffic was up by 0.5 per cent on last year’s Care Day, with 446,639 customers visiting our centres this year. Stockland’s eDM to our customer base was more widely read than last year’s with a 19.6% open rate compared to 14.90% in 2016 and 999 unique clicks, compared to 521. Bonny Bayne, CARE Foundation Manager believes the CARE Foundation makes such a difference to the social fabric of where our communities live, work, shop and play.
“This was our third Foundation Fortnight since the launch of our CARE Foundation in 2015. We wanted to focus on celebrating with our employees and allow our teams to be involved in a number of different ways across the whole business. It was amazing how many people got involved.”
Touched by Olivia’s Executive Officer Bec Ho says Touched by Olivia cherishes its friendship with Stockland.
“It goes beyond the creation of inclusive communities. The financial support we received from CARE Foundation helps us on our mission of making sure every child can play in their neighbourhood. Foundation Fortnight is an awesome concept; the teams really think outside of the box about ways to engage the Stockland staff in putting the fun in fundraising".
National Partnerships Manager at Redkite, Tyler Juel also praised Stockland’s continued support of its program.
"Stockland continues to lead corporate Australia in delivering positive outcomes to families facing cancer. Funds raised through the CARE Foundation will ensure children and young people with cancer have access to Redkite's essential services from the hospital bedside to the family home. We were thrilled to be part of the annual Foundation Fortnight. The activities were fun, creative and engage communities around the country to raise awareness and much needed funds to support families when they need it the most."
Redkite provides essential support to children and young people with cancer (up to the age of 24), and their families from the hospital bedside to the family home.
Touched by Olivia believe that all children can lead healthier and happier lives. Their mission is to advocate for an inclusive society, connected by play through their Livvi’s Place National Network of inclusive playspaces and social enterprise cafes.