The Jamie’s Ministry of Food centre at Stockland Wetherill Park and the Jamie’s Ministry of Food Queensland Mobile Kitchen are working in tandem with Stockland’s new A to Z of Mmmm campaign to make healthy eating more accessible for time-poor shoppers.
Jamie’s Ministry of Food offers practical, hands-on cooking courses for people interested in learning to cook delicious, healthy food on a budget and with minimal fuss. Jamie’s Ministry of Food is a practical solution to the problems of obesity and diet-related disease and a successful response to the lack of basic food skills in the population. By teaching people to start cooking again and equipping them with some simple skills and knowledge, Jamie’s Ministry of Food inspires and empowers change in the way families think about food, shop for food and eat.
At the Jamie’s Ministry of Food centre at Stockland Wetherill Park, the 90-minute hands-on cooking course has been extremely popular, with over 1,600 participants enrolling in the program. The emphasis is on learning basic cookery skills to make simple and nutritious meals from scratch in a friendly, supportive and fun environment. In January, Jamie’s Ministry of Food marked its first birthday at the centre with a cooking demonstration and the announcement of some additions to its cooking program.
The cooking course at Wetherill Park has been extended to seven weeks and the centre will also introduce a school holiday cooking program. This is a fun, action packed course that teaches children the skills they need to cook delicious, nutritious meals for the rest of their life. The first round of the school holiday cooking program will commence in the April holidays for children aged 12 years and up.
The program aims to educate and inspire people to enjoy good food, learn to cook and understand where food comes from, and recognise the power it can have on health, happiness and finances. Participants are given the tools and information they need to make better food choices to help build healthier and happier communities.
Research conducted by Deakin and Melbourne University on Jamie’s Ministry of Food Ipswich and Victorian programs, shows that the program has resulted in positive sustained impacts in participants’ cooking confidence and healthy eating behaviours, including increased fruit and vegetable consumption, and decreased fast food consumption.
Stockland has hosted Jamie’s Ministry of Food Mobile Kitchen in Rockhampton, Gladstone and Point Cook, with excellent feedback from the centres, shoppers and local community.
Later this year Jamie’s Food Revolution Day activation will promote the same philosophy of back to basics cooking with healthy eating and nutrition workshops, further amplifying the A to Z of Mmmm campaign’s message.