28 May 2019   

5 mins read
We caught up with small business owner Eddy Bosnar to talk about his bakery, his thoughts on the changing retail landscape and the benefits of having a pop-up space with Stockland.
1. Could you tell us a bit about your business?

Baked & Co started as an import company a couple of years ago in Western Sydney as we noticed the Eastern European/Middle Eastern market in Australia was pretty small – there was a big opportunity here to do something different to the other bakeries we had seen. Our philosophy is all about customer service and cleanliness. We want to ensure the environment is good for the customer and make them feel welcome, so don’t make them wait too long and never leave any empty coffee cups out. Also, it is very important to understand you need to tailor your product for each location. Each centre will have a different group of customers and you need to make sure you are thinking how this can best be offered to them in order to keep them happy and coming back.


2. What changes have you seen in the retail space?

“Tap & Go” is a big thing that has come up in retail over the past couple of years. However, this makes things a little bit tough for us because emotion has been removed from the transaction. It is very different to 10-15 years ago when people were paying with cash and this is something we need to think about in our marketing strategy when trying to keep attracting customers back to us. Another one is knowing if your business is not turning over the right numbers it’s difficult. So we always make sure we keep thinking how we can keep evolving our presence; looking into social media is one way we do this. Also, this is not so much new or changing but ensuring the customer is always happy no matter what you do. You need to give them as much information as possible in a short period of time because they now have so much choice. If we can ensure we have customers coming back we know we are doing something right – so offering them things like free coffee or pastries is a good way to do this.

If you would like to find out more about our casual leasing opportunities you can reach out to us through our online enquiry form.
3. What is your relationship with Stockland?

We have had shops in Stockland for over four years in Wetherill Park and Merrylands. We love to partner with Stockland because the leasing executives treat you with respect. Some centres can make negotiations smoother and more realistic and I feel they understand this when handling contracts. At the end of the day, we have wages to pay and negotiating something like rent can be another hurdle we want to be as simple and easy as possible. I feel they allow you to be honest with them and will be honest with you back. We are looking into future opportunities at Stockland centres and we hope it goes well because they have really done their part in looking after us.


4. What do you see as the advantages of booking pop-up space in a Stockland centre?

It’s a great way to test your product in a different environment – you need to hit the right person in the right market to make sure you don’t lose them. At our suburban Stockland location  we cater for pensioners and want to stop and have a chat. However, at our CBD Stockland location we need to consider the business people who are on the go and don’t really have time to talk to the barista so making sure they can get their coffee quickly and on-the-go is important here. Also, it gives us that flexibility as we get a better idea of which shopping centres are best for us to operate in.

If you would like to find out more about our casual leasing opportunities you can reach out to us through our online enquiry form.