03 February 2020   

5 mins read
Introducing S Connect – a new name for Brand Alliance and Casual Mall Licensing. S Connect redefines our brand promise to better connect our customers with the Stockland retail communities across Australia. Find out the story behind the name change.

S Connect better reflects our connected product suite across Campaign & Partnerships (formerly Brand Alliance) and Pop-Up & Activations (formerly Casual Mall Licensing) to connect brands with our engaged retail communities.

Our redefined offerings continue to provide customers with unique spaces, whether that be engaging media or physical pop-up space, for brands and businesses to thrive.

Our Campaign & Partnerships offer includes:
  • Digital media
  • Static media
  • Activation zones
  • Sponsorships and partnerships
  • Brand roaming
  • Online and social

And our Pop-Up & Activations offer includes:
  • Pop-up stores
  • Activation zones
  • Sales activations
  • Semi-permanent opportunities
  • Product launches
  • Seasonal campaigns  
  • Product sampling
  • Trade outs
  • Car displays

To complement the rename, National Marketing have launched an integrated campaign, combining social and digital channels. As well as introducing the name to market, the campaign will be used as a sales-driving opportunity. The campaign aims to communicate to the market the great opportunities available at our retail town centres for businesses to connect with our retail communities across Australia.

To find out more:

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