A pop-up or activation at a Stockland retail town centre can generate product sales and new customer acquisition. Our casual leasing sites are in high traffic malls, outside key major retailers and at prime entry points to ensure maximum exposure for your brand. It forms part of the broader S Connect suite of products, which incorporates the Campaign & Partnerships offering for brands seeking media solutions.
A range of sites, spaces and platforms are available across Stockland's retail portfolio to connect brands with Stockland retail customers.
From a week to a year, our experiential spaces include pop-up stores, activation zones, sales activations, product launches, seasonal campaigns, semi-permanent opportunities, product samplings, vehicle displays and store trade outs.
With centres right around Australia, as well as the expertise that come with being one of the largest retail property owners, developers and managers in Australia, Stockland’s pop-up opportunities can connect brands with a diverse and engaged retail customer base.
Katelyn Matheson used a pop-up space at Stockland Point Cook to showcase her homemade cupcake offering. Demand grew rapidly and so did the need to expand. The pop-up store was the crucial gateway to a flagship store, with Katelyn soon moving from a pop-up to a permanent store in the centre. Today, Katelyn is the creative director and owner of Cake Creations by Kate, a thriving $1.6 million cupcake empire.
Rounding out the S Connect offering is Stockland's Campaign & Partnerships suite of products. Boost your media campaign with digital or static solutions, sponsorships, partnerships, brand roaming, online and social.