29 January 2021   

5 min read
As the community continues to grow, so do home-based businesses in Stockland’s Aura.

Residents of Aura are increasingly embracing the flexibility of self-employment, with the Sunshine Coast community now boasting over 250 home-based businesses.

The rapid shift to working from home engendered by the pandemic has accelerated the trend. With beauty salons, hairdressers, physiotherapists and bespoke furniture makers proving how productive and successful businesses can be run from home, Aura is fast becoming a vibrant employment and entrepreneurial hub.

Home based business owners living in Aura are also afforded greater flexibility in running their business including allowance for high numbers of customers, employee’s, hours of operation and signage.

Transcend Health and Well-Being, an allied health provider owned by Aura resident George Salatas, is one of the latest home-based businesses gaining popularity in the city.

Taking a mind, body and spirit approach to wellbeing, the business offers customers a range of services including remedial and relaxation massages, infrared sauna sessions, reflexology and Reiki.

“Moving to the Sunshine Coast and providing an allied health care service in a community setting has been a dream come true. When looking for a place to start my business it was clear Aura was an ideal fit – the sustainable and welcoming community perfectly complements my personal and professional beliefs,” Mr Salatas said.

"In my spare time, I enjoy cycling and going to the beach, and Aura’s kilometers of bikeways and close proximity to a variety of beaches has given me the coastal lifestyle I have always yearned for after relocating to the coast from Melbourne a few years ago.”

Matthew Byrne, Senior Economic Development Manager at Stockland said the growth of home-based businesses aligned with Aura’s ambition to become a city where people can live, work and play.

“Aura is a next generation urban community, carefully designed to seamlessly connect business hubs with the thriving community surrounding them. We’re positioned in the heart of the largest investment zone in the region, close to key infrastructure. From prospering home-based businesses to the booming Aura Business Park, it is the place to be for businesses on the Sunshine Coast,” Mr Byrne said.

“Aura is a fantastic community filled with people who are passionate about supporting local business. Surrounded by an active residential community, running a home business at Aura provides the ultimate flexibility. The pandemic has seen more people working from home than ever before and our new city offers untapped opportunities for businesses of all sizes to thrive, and we’re delighted George has chosen to launch his business venture in Aura.”

Mr Salatas hopes to follow in the footsteps of other home based owners and to one day expand into retail presence within the community.

Aura’s position at the gateway to the Sunshine Coast and adjacent to the Bruce Highway, allowing easy access to Brisbane’s CBD, international airport and port puts businesses within the community within easy reach of tens of thousands of potential customers daily.

On completion, Aura is planned to include two business parks, 10 sporting grounds, 25 community facilities, 20 educational facilities, and 700 hectares of conservation areas and parkland.