Our stores, our stories

Behind each of your favourite stores are passionate, hardworking people who welcome you to take part in their story, every time you walk in. Here, we introduce you to the faces behind some of your favourite Stockland retailers. Learn about the history of their business, the products and services they offer and what they love about their local community.


Meet Carmen of Cuiuli


  1. Tell us about your store
    Cuiuli is a family business which has been around since 1975. From designing, pattern making and cutting in a factory in Surry Hills, to retailing at Flemington and Paddy's markets. The business grew to become a well-known high-end fashion boutique representing some of Australia’s most well-known fashion designers. Today we focus on bringing affordable fashion which looks great and fits our customer's budgets across all ages for women. We bring a personal touch to an industry which is rapidly becoming impersonal.

  2. What products, services experience do you offer?
    Today the business is focused on sourcing products that offer quality for at a competitive price. Stocking labels such as White Closet, Miracle, Refuge Denim, Country Denim, Spicy Sugar, Paper Heart, Betty Basics and the list goes on. We are always on the lookout for products to meet the lifestyle demands of our customers. We also believe in the good old fashion idea of customer service and knowing your customer. Many stories are shared at our counter.

  3. What feedback do you get from your customers?
    Great variety, Fantastic Service & Always up for a chit chat. People enjoy the shopping experience when they come to our shop

  4. What do you love about our local community?
    I love that people are willing to talk about their personal life and they feel more like friends than customers. It's also great that they are happy hearing me whine about my husband. They are my much-needed outlet.

  5. Three words that describe you
    Wine, Fashion & Fun

  6. What new trends are you seeing?
    We are seeing that the 90s is back with a fitted knitted skirt and oversized jumpers. Teddy Bear coats.


If you’d like to read more about your most-loved retailers, their products, and the faces behind the businesses, click through to the Retailer Stories page on our Belong hub. There are plenty of stories to share!

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