Retailer Stories: Joules Boutique

You visit Stockland Bull Creek and shop at the stores there, but do you know the people behind these stores and who brought them to life? Read their stories here. 

Retailer: Joules Boutique

Joules Boutique has been a part of Stockland Bull Creek for many years offering an array of high end fashion and great customer service. Find out more from Joules, the owner of the store.

Tell us about your store?

Joules Boutique offers a beautiful selection of high end female fashion. From accessories to quality soft modern prints, we cater for an array of age groups seeking affordable style and comfort.


What products, services or experiences do you offer?

Our experience is personal. From the moment you step into our store, our staff ensure you are looked after. We like to think you walk into our store knowing you have your very own personal stylist on hand!


What do you love about your store?

The high end boutique vibe of the fit out.


What feedback to you get from your customers?

How well we look after them and help them select clothes they wouldn’t normally know would suit their body type. A lot of our customers walk away from the JB experience feeling excited to try their new modern style with confidence.


Do you have a funny story you would like to share?

Not so much funny but something you don’t know about me. Before I started in the fashion industry I was a singer and dancer in different entertainment groups, working all over Australia and in the clubs in Perth!


What are some common customer questions you get?

I want to try something new can you help me find something that would suit my body shape?


What drives you and the team (where relevant) to success?

We want to position ourselves as unique. Unique in both our products and service. Offering a younger and modern boutique style to the Bull Creek area.


What’s three words that describe you?

Bold, stylish, peppy


What’s three words that describe your store?

Luxury, stylish, warm


What are some of your favourite stores in your Stockland centre?

My favourite retailer in the centre is the new coffee shop The Bunker Espresso Bar. They have really good coffee!!

Sign up to stay in touch