Our stores, our stories

Behind each of your favourite stores are passionate, hardworking people who welcome you to take part in their story, every time you walk in. Here, we introduce you to the faces behind some of your favourite Stockland retailers. Learn about the history of their business, the products and services they offer and what they love about their local community.

Meet Jasmine from Rockwear

  1. Tell us about your store? 
    Rockwear was born and nurtured by one of Australia’s pioneering fitness instructors. Since 1991 we’ve been encouraging women to harness their personal strength and live an active life on their own terms. 

  2. What products, services or experiences do you offer? 
    We offer a wide range of active wear including tights, tops, sports bras, bike shorts, singlets, accessories and a maternity range. Before COVID-19 we offered a tights and sports bra fitting service.

  3. What do you love about your store?
    I love the demographic and feel as though I am part of the wider community. I can understand the community’s needs as my second language is Arabic. I am able to build a strong rapport with almost every customer that comes into Rockwear at Merrylands.

  4. What feedback to you get from your customers?
    We’ve received all kinds of wonderful feedback including amazing value for money, absolutely loved the product, fits perfectly and you have such a wide range of fabrics!

  5. What are some common customer questions you get?
    Do you sell long sleeve tops and tights that aren’t see through or squat proof?

  6. What did you wish customers know before they visited your store?
    How amazing Rockwear active wear really is!

  7. What do you love most about your job?
    I live and breathe Rockwear. Not just the active wear. I love training, keeping fit and helping people.

  8. What motivates you?
    That I love Rockwear. The brand, its people, products and lifestyle.

  9. What makes a great women’s active wear brand?
    Great customer service, exceptional products and value for money.

If you’d like to read more about your most-loved retailers, their products, and the faces behind the businesses, click through to the Retailer Stories page on our Belong hub. There are plenty of stories to share!

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