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The concept of Vermicelli was born from a group of friends in corporate jobs based in the city wanting Vietnamese food for lunch. This was back at the dawn of the Vietnamese food explosion, when the only place for Vietnamese, particularly the now trendy "street food" could only be found in Sydney's western suburbs.
Sick of sushi rolls and boring salads as a healthy alternative to lunch, we dreamt up tastier menus of grilled honey pork rice paper rolls, exotic goi ga salad (essentially Vietnamese with shredded poached chicken, cabbage, Vietnamese mint, finished in ginger, lime and fish dressing) and of course pho! What can be better than bringing a clean version of pho to the CBD?
A decade on and vermicelli remains, one of the last few founding member of those early establishments bringing authentic, fresh and high quality Vietnamese food to the busy corporate lunch-timers.