Retailer Stories: Gracie's Boutique

You visit Stockland Point Cook and shop at the stores, but do you know the people behind these stores and who brought them to life? Read their stories here. 

Retailer: Gracie's Boutique

Tell us about your store?
Our beautiful, artistic, loving & bright teenage daughter, Gracie is the inspiration for Gracie's Boutique. 
Gracie has her own category of artwork which she has named 'Made It' by Gracie.  Her work experience in store played an integral part in her development to enable her to go onto a full time role as an apprentice gardener. 
The Gracie's team aims to offer first rate, personalized customer service. 
With regard to your store type, what are customers wanting right now? 
With the gradual return to school, workplaces & in time dining & entertainment, our local ladies are looking for smart, comfortable, quality clothing to see them through the coming Winter months.  We stock low quantities of our boutique Aussie designer brands so you won't see the same outfits in the rest of the neighbourhood.

What do you love about your store? 
Our Customers!  We are blessed with happy, friendly locals & visitors who enjoy their experience in store & we get to share in that joy! We hear many amazing stories and play a small part by wrapping and assisting with the gifts they purchase for their loved ones.

How have you coped with COVID-19 and what are you looking forward to? 
Like most retailers we were closed for a period.  Presently we are still offering free local delivery to those isolating.  Our online store & social media has allowed us to stay connected with our customers. We now offer custom hampers & supply several local real estate agents & other businesses gorgeous gifts for their clients.  100% we are looking forward to hugs!  


With regard to your store type, what new trends are you seeing? 
We are really enjoying assisting customers with updating their home decor.  Many people have had loads of extra time at home & are looking for new, interesting pieces which speak to them to decorate their homes.  It's great to enjoy a space that you love while working from home.  We are seeing loads of white wash & terrazzo for those with a classic style and the return of many retro patterns for a bit more fun & colour!  With new stock landing weekly there is something for everyone!

What do you love about our local community? 
Since day dot we have enjoyed the support of so many awesome locals.  We call many of our customers, neighbouring businesses and their employees our friends.  Point Cook is a great place to live & work.  Each year we host a number of fundraiser shopping events with local community groups and we have had the pleasure to work with so many clubs, schools, sporting organisations and more.


If you’d like to read more about your most-loved retailers, their products, and the faces behind the businesses, click through to the Retailer Stories page on our Belong hub. There are plenty of stories to share!

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