We’ve got Christmas all wrapped up at Gracie’s Boutique

Tell us about your store?

Gracie’s Boutique is a small family-run business from  Melbourne, with a lovely boutique located in Stockland Point Cook, right next door to Rebel Sports.

Gracie, our beautiful, artistic, loving and bright teenage daughter, was the inspiration for Gracie's Boutique.

Gracie is a young adult on the Autism spectrum, who loves art and celebrations, and we started the business as a small online shop called 'Made it by Gracie', which sold her collection of greeting cards. Gracie was able to learn and grow with the business and now has the confidence to work full-time as an apprentice gardener.

The boutique opened in 2016, just in time for our first Mother’s Day, when we quickly became known as ‘the best gift wrappers in the west!’

We enjoy the amazing support from our Point Cook locals and the surrounding community and always endeavour to pay that support forward, with regular fundraising events, teaming up with local schools, sporting clubs and associations.


What products, services or experiences do you offer at your store?

We are passionate about working with small local makers and clever Aussie artists. We stock a diverse range of unique pieces, from jewellery and boutique fashion and accessories to homewares. Our customers are always able to find the perfect gift – even if sometimes, it is for themselves!

Our local customers can continue to click and collect, and our delivery service is always available. We know that many still need or want to stay home.

If your loved ones are far away – regional or interstate – select your gifts and we will wrap and deliver them for you! Simple!

This festive season, how are you looking to bring the joy to your customers?

Gracie's has become synonymous with Christmas! We will never pass on an opportunity to make the world more beautiful – and if glitter is involved, even better!

This year, with the return of face-to-face service, we are feeling extra. So, we’re stepping it up… Our Christmas collection is bigger and brighter than ever before, with themes from classic champagne, traditional red, to the quirky, kitsch and fun.  


What do you love about our local community?

Our customers are a little like our store – uniquely beautiful! The people of Point Cook and beyond have made Gracie's their go-to for gifting, fashion, accessories and so much more for years now. 

We love hearing from our customers, when they tell us how much they enjoy checking out our windows, or simply strolling around the store – they know there’s always something new to see.

We’ve become a community, and now our customers are more like an extended family, and we could not be more grateful! Their loyalty, support and positivity make every day a good day. We couldn't have made it through without them!

What can customers expect when they visit your store?

Customer service is number one, and it’s what sets us apart, especially in this fast-paced world. We love to take the time to help our customers find exactly what they are searching for– be it, the perfect gift, an outfit that makes them feel good, or creative decor to brighten their home.

We work hard to source unique stock and locally made products wherever possible. And this Christmas is no different, with something to be found for everyone! The perfect gift for your family, the kid’s teachers, friends, neighbours – and a little something extra for you! 

So go on, write your list, head into Gracie’s, and let us take care of the rest! We’ve got Christmas all wrapped up!


Kerrie White

Gracie's Boutique 

2017 Mayoral Award Winner

Wyndham Business Awards

03 9008 6143

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