Exclusive new data from one of Australia’s largest residential developers, Stockland has revealed Queensland’s favourite home design and style trend for 2022 as Coastal Hues.
With its bright, open spaces, crisp white walls, warm timber flooring, natural jute, vibrant greenery and layers of organic linen, Coastal Hues took out the top spot among nearly 20,000 Queenslanders who used Stockland’s recently launched ‘Dreamcatcher’ tool.
Image - Brighton Homes
Dreamcatcher – named after the 1.2 million Australians who are in the early consideration phase (“dreamers”) of the home buying journey, was launched by Stockland in late 2020 during the height of the pandemic. The tool helps users navigate Australian home design trends and immerse themselves in 3D virtual home tours and guided videos so they can better conceptualise their personal design style. With the help of Stockland-approved builders and stylists, users can also design their custom styleboard, be assigned their style DNA profile and uncover their unique interior design style.
Sophie Pickett-Heaps, Co-Head of Design at Stockland, said: “Stockland research shows 71 per cent of Australians are rethinking what kind of home they wish to live in while just over a quarter (26 per cent) are thinking about renovating.
“With Australians also now spending $1 billion a month on home renovations and improvements, our Dreamcatcher tool combines design concepts with real images that prospective buyers can browse, share and pin onto an intuitive style board.”
“For the majority of Australians their home is their castle, and with the many frequent lockdowns over the past year, Australians have been investing more time and thought into their home environment than ever before.
“As such, we’ve seen a great uptake of our new Dreamcatcher tool. What we are seeing from this tool is the strong desire for a more coastal style of living, with its light and airy feel, earth tones, warm timber floors, reminiscent of long lazy afternoons by the beach. This has come out as the key favourite, truly epitomising the Australian lifestyle whether you live in Queensland’s corners of Manly or Marsden Park.
Image - Ausmar Homes
Based on the number of visits, shares and pins of a particular design style on the platform, between 1 August 2021 and 31 January 2022, users from across the country (New South Wales, ACT, Victoria, Queensland, South Australia and Western Australia) revealed their preferences.
Following Coastal Hues, Hamptons Retreat styling still proves popular, with a quarter (25 per cent) of Queenslanders showcasing their love for cool whites, muted greys, ocean hues and warm timber. Think freshly painted cladding, plantation shutters and traditional wainscoting paired harmoniously with antique hardware, natural textures and raw linen. The Scandi Refined aesthetic rounded out the top three, with almost a fifth (18 per cent) favouring a minimalist style of living with surfaces that are easy to clean and lots of natural light.
The Dreamcatcher data also revealed the type of rooms and colours that were trending among prospective and existing homeowners with nearly a third (31 per cent) of Queensland users searching for inspiration for their kitchen and a fifth (20 per cent) looking for living room inspo. When it comes to our palette preferences the natural aesthetic of timber continues to be a winner with a third (32 per cent) of users searching for this colour trend. Other key tones included white (30 per cent) and grey (23 per cent).
Dreamcatcher was conceived after Stockland research revealed that, as a result of spending more time in the home due to the ongoing COVID-19 pandemic, 38 per cent of Australians became less satisfied with at least one aspect of their current home or neighbourhood.
Stockland Dreamcatcher enables users to fall in love with their future homes, sooner.
Visit Stockland Dreamcatcher at https://www.stockland.com.au/residential/dreamcatcher/
Image - Fairhaven Homes
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