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Our strategy

Founded in 1952, today we leverage our diversified model to help create thriving communities with dynamic town centres where people live, shop and work.

Stockland released its Strategy Update on Monday 8 November 2021

View our Strategy Update

As a leading creator and curator of connected communities, our strategy guides our priorities

Dynamically reshape portfolio

We aim to grow Residential, Workplace & Logistics from 50% to 70% of NFE and down-weight Retail and Retirement Living from 50% to <30% if NFE

Extend residential leadership
Scale Workplace and logistics
Primarily via conversion of existing opportunities secured at attractive points of the cycle
Capital efficient approach for incremental acquisition opportunities and pipeline restocking
Reduce exposure to Retail and Retirement living

Accelerate delivery in our core business

Our development is targeting commencement of >80% of our $12bn+ Investment pipeline within 5 years

Deliver $33bn secured development pipeline
Optimise land bank to highest value uses
$12bn+ of high quality income producing and fee generating investment assets
Leverage cross-sector capabilities to generate mixed-use opportunities
$21bn Masterplanned Communities (MPC) pipeline with strong embedded margins

Scale capital partnerships

We aim to grow FUM and management income

Scale institutional capital partnerships in each sector
Improve return on capital and operating leverage
Generate new sources of recurring management fees and grow funds under management (FUM)
Facilitate conversion of development pipeline into FUM and rental income while maintaining a strong balance sheet position

Sustainable long term growth

Our goal is to have a recurring income of 60% of total at 6-9% ROIC and a development income of 40% of total at 14%-18% ROIC

Customer excellence
Digital innovation and ESG focus
Preferred employer and developer of real estate talent
High quality recurring income business with sustainable growth