Top tips on how to leverage EOFY sales for your business

5 min
24 May 2022
End of the financial year (EOFY) sales are fast approaching, and many retail businesses will experience peak demand, here’s our top tips to make the most of the sale season and ensure your business is set up for success.


It’s time to get ready for the end of financial year (EOFY) sale. Here are our top tips to plan ahead and make the most of this busy period.

Stack your stock

Do a stocktake to ensure you have enough stock on hand to meet demand and to drive sales until the final day. Real-time visibility of stock levels can help you to plan ahead. Limit ordering or stocking slow-moving items. Zero in on higher-margin or faster moving items. Amp up your local storage to improve speed to shelf.

Staff up

To help move stock quickly, you need more staff on the floor. Fast moving lines and quick product sourcing means shorter wait times, happier customers and more sales. Finalise staff rosters early and be ready to set up extra POS.

Optimise online

Let your online channels do the heavy lifting. Make your products visible and available through photoshoots, cross-promotion on complementary items, online store listings, and doubling up on your social posts. Now is the time to automate your processes with e-commerce platforms, inventory management and finance reconciliation. Tap into Stockland’s online platforms and search engine optimisation by uploading offers to the Retail Offer Portal.

Boost your offer

Get more eyes on your offer. Stockland's national Mid-Year Sale launches in June. Submit your sales and offers via the Stockland Retail Offer Portal to tap into this nationally advertised and popular sale. Or go big with an advertising campaign on our digital screens in centres by tapping into S Connect, Stockland’s advertising, pop-up and partnerships offering.

Don't have an account on our Stockland Retail Offer Portal? Contact us and a unique log in will be sent to you.