‘Make Christmas a Holiday’ campaign helping to make Christmas stress free for Australians
20 December 2022
It's beginning to look a lot like Christmas at Stockland with our festive campaign, 'Make Christmas a Holiday'.
It’s beginning to look a lot like Christmas at Stockland with our festive in-centre events in full swing and our ‘Make Christmas a Holiday’ campaign reminding people that we’re here to help ease the pressures experienced by many in the lead up to the holiday season.
From daily gift card giveaways (1st - 14th December) and inspirational gift guides to complimentary child-minding and toy assembly services, we’re helping to position our retail town centres as the preferred destination for shoppers this year. Making Christmas a holiday for our shoppers to encourage increased dwell time in our centres and frequency of visitation to prepare for the holidays without a hitch.
Our ‘Make Christmas a Holiday’ campaign launched nation-wide on Thursday 10th November with the official campaign video that was amplified across a combination of owned and paid channels.
Following the campaign launch, our 5 Day Super Sale in November kickstarted our customers’ desire to tackle their Christmas shopping early, nab a bargain and get ready for the holiday season, with an increase of 15.25% on submitted offers compared to 2021 and almost 12,000 views on the sales and offers page over the five-day campaign period.
That enthusiasm has spilled over into December. After only a few weeks in the market, our ‘Make Christmas a Holiday’ video has surpassed 3.2m views to date. Our dedicated Christmas landing page has exceeded set targets for unique visits with over 40,000 views*, we are at +180% of our total campaign target for total landing page views with customers busily searching for thoughtful and budget-friendly gift ideas, gift wrapping help, DIY activities for kids, and fuss-free Christmas recipes with a strong average time spent on the Christmas page at 2mins 18secs.
We’re creating magical and joyful in-centre experiences and our customers are excited and nostalgic about enjoying Christmas displays, Santa’s entertainment, getting a photo with Santa, and getting into the holiday spirit with events like wreath-making workshops driving traffic in-centre.
Whether it’s shopping for gifts, holiday outfits, or entertaining at home, our customers are already feeling supported knowing they have Stockland in their corner this Christmas.