When William James Prouds opened his first Prouds store in Pitt St Sydney in 1903, never did he imagine that one day Prouds the Jewellers would become the largest and most trusted jewellery chain in Australia. His vision, to make quality jewellery, watches and giftware affordable to all Australians, is still the fundamental mission today, more than 100 years later.

Our range of jewellery, watches and giftware is the largest range in Australia and we take great pride in the selection of our stock whether it is a diamond from Belgium or a hand-made piece made in our very own factory.
When you walk into any of our stores, you will not only receive the friendly customer service that our staff are renowned for, you will also take comfort in the fact that you can choose from the largest selection of quality jewellery in Australia.

We deliver a guarantee to our customer that cannot be matched by other jewellers. With over 240 stores nationwide, our buying power means we can provide our customers the very best value and quality of jewellery. Prouds the Jewellers has been part of Australian's history for over 110 years and we will continue to be part of your history for many years to come.